Latitude the frequent user programme offering members a host of wonderful benefits.

Latitude really is our way of encouraging you to choose Optima for your accommodation requirements everytime. It is an exclusive club offering selected members of Optima preferential benefits at far better rates than offered to the public.

Latitude offers its members unbeatable value, products and services made available through its partners such as:

• Amazing Holidays at over 150 luxury resorts countrywide at Guaranteed Lowest Prices, sometimes saving up to 50%.

• Luxury Business Accomodation (Suite hotels) in Cape Town from as little as R400.00 per night.

• The chance to Reshape your body at any Cellutology Medical Clinics Countrywide where you can enjoy body reshaping treatments, medically registered Cellulite removal, Swiss Body Wraps as well as a host of beauty treatments - exclusively discounted by 15%.

• Exotic Meals at selected resort restaurants. La Vita – Don Oceanic (Durban), Crayfish Inn, Cilantro’s & B-Bar – La Montagne (Ballito). Produce your Latitude card in order to qualify for 10% Discount on meals and drinks.

Latitude is able to provide the superior service we know you deserve and most importantly, we recognize your loyal support by means of regular rewards and specials.

We are continually working on more benefits for members so keep looking at our website.

Remember whenever you choose to snooze at an Optima facility; we can’t wait to say “Bien Venue”! "Welcome Back"!